Marketing Strategies to Appeal to Millennials

group of friends having fun with their phonesMillennials make up a large portion of the market today, so if you’re not gearing your advertisement towards them, then you’re losing a lot of your potential market. Here are some tips to reel in the millennials.

Market Online

C1 Partners explains that it is best to hire an SEO expert in Denver and start working on your website and social media accounts. Use trending hashtags and keywords in your industry to help market your product or service. You’ll find that many millennials today do their shopping or research on the Internet, so you need to have a visible presence on these social media websites.

Go Mobile

Your website should also be mobile-friendly because more often than not, many millennials today are using their smartphone or tablets to browse. You’d want a website that’s made to suit several platforms, such as mobile phones, tablets and laptops.

Offer Additional Payment Options

Millennials want to be able to pay using credit cards, cash, online payment services, or any other electronic means of payment. It makes sense to open up different avenues of payment so millennials can happily buy from your store using their payment preferences.

Be More than a Presence

Millennials love personalities that have something to say, so make a point of establishing an online persona that appeals to them. This can be done through clever posts, viral videos, and share-worthy images.  Engage with your followers and clients and feel free to use provide helpful and interesting information. Wendy’s or Taco Bell communicate with their followers, and their exchange is an interesting example of customer engagement.

Of course, you also have to consider the actual market your product or service. Feel free to create several marketing strategies to reel in different sectors of the market.

Centralise Your Business Processes with ERP

Man navigating through different devices and looking at graphs

Man navigating through different devices and looking at graphsOwners of business start-ups know that a company runs on several different processes. Depending on the industry you belong to, you will have accounting, human resources, customer services, marketing, and other integral processes to attend to.

With these separate processes, however, you may think to manage each of them individually, but you will only be putting yourself in a difficult position.

To make management easier for you, you can implement enterprise resource planning (ERP). In a nutshell, ERP centralises and streamlines all your business processes into one integrated software platform with a single database. This platform will have all the usual data definitions, allowing the different teams and departments of your company to use it easily.

Understand Your Finances

Now, what can ERP do for your company? For one, you can boost financial management. Unit4 Asia Pacific explains that by using corporate financial management systems, you can easily see the status of your company in terms of profit, income and expenses. With such a holistic overview of the company, you can gain better control over your business finances.

Make Ordering Easier

Aside from more financial power, ERP can streamline the ordering process that includes the smaller processes of order taking, inventory, accounting and distribution. Instead of having different systems to manage each process, you can have one centralised system that reduces errors and can is easier to use.

Run Your Company Holistically

Your teams and departments can better coordinate with each other when you centralise your business processes. At the same time, you can make better decisions at any point. This ability will be valuable once you face problems, which make enterprise coordination more important.

With these benefits, small to medium-sized enterprise owners can have an easier time managing their businesses. You will have more control over your business, a better understanding of your processes and more chances of succeeding in your industry.

How to Market your Insurance Company through Email

Top-view of man working on laptop

Top-view of man working on laptopEmail marketing might not be the first thing that comes to mind when talking about digital marketing, but it is a very useful tool, especially for insurance sellers, agents, and companies. According to recent research from Hubspot, insurance companies have an average of 38% open rate.

If you are interested in amping up your insurance agent's marketing plan when it comes to email marketing, then just keep on reading.

Know your Target Market

The first thing that you must do your research on is your target market. You should collect the right data to be able to market to the right group of people. Sit down with the marketing team, ask them about the demographics, and start looking for the right group of people. Target market may differ in age, gender, hobbies, interests, and the likes.

Update your List

Once you have come up with a certain target market, make sure to collect every single person's email address. You have to have their updated email address, or else your efforts will go to waste.

Make it Timely

The emails that you send out should always be apt and up to date. For example, if it is the start of summer, your email content should be related to summer. If winter is coming up, then make sure that your offers and emails are all about the winter weather. Being up to date and updated will help your customers relate to you, which will eventually convince them to open the emails that you have sent.

Remember: email marketing is all about your customers opening your messages. Make sure to work with your writers, designers, and the whole marketing team to make your email ads effective. 

If you feel like you need it, it would also help your insurance company to hire a third-party company who can take care of your marketing needs, including email marketing. Doing so will improve your marketing statistics!

15 Digital Marketing Stats Every Restaurant Owner Must Know

SEO blocksRunning a restaurant business in today’s digital age requires the use of online marketing. Working with a reputable digital marketing agency is a good way to get the quality services you deserve.

Like any other digital marketing efforts, SEO for restaurants does not come without difficulties. As a workaround, it would be beneficial for all restaurant owners to learn about the digital marketing statistics that matter to the operations before devising a holistic strategy.

Here are some of the most important ones:

1. Online marketing influences more than one billion restaurant visits.

2. Consumers read restaurant reviews and positive reviews are among the key decision factor among 84% of the people.

3. Even a half-star difference on Yelp reviews affect the customers’ decision-making by 27%.

4. Over 57% of patrons favour ordering online, through the business’s website.

5. About 40% of people learn about a restaurant and food, in general, through websites, blogs, and apps.

Social media marketing stats

Social media platforms affect the decision of the consumers, too.

6. Consumers recommend restaurants that respond quickly on social platforms.

7. About 93% of patrons claim that how food products appear affects the decision to purchase.

8. About 30.2% of consumers use an app when searching for a restaurant.

Facebook marketing stats

9. Over 49% of consumers search on Facebook to find the next best restaurant.

10. About 75% of patrons use Facebook in choosing a restaurant.

Instagram marketing stats

11. Instagram is number one when it comes to app engagement with various restaurant brands.

12. Fast food brands have a 21.4 engagement ratio on Instagram vs. full-service restaurants with only 18.4.

13. Instagram influencer marketing attracts 5% new customers for a restaurant.

Twitter marketing stats

14. Fast food brands receive about 57% of more than one million Twitter mentions.

15. About 94% of Twitter users plan to visit and buy from a restaurant they follow.

The people have spoken: technology is an important element in the dining experience. What does this mean for your business? Simple. Your restaurant must be in front and centre when a consumer is deciding where to dine in. That is the work of SEO, most probably local SEO.

Check Out These White Hat SEO Tips That Will Boost Your Rankings

a digital marketing specialist workingIf you intend to boost your website rankings on the leading search engines, then it’s essential to do so by the rules. That’s what white hat SEO is all about. Here are four actionable white hat SEO strategies guaranteed to give you the results you are looking for.

Plan your site

A disorganized website is every visitor’s nightmare, and it will do you no favors when it comes to rankings on SERPs. This is why it’s so important to plan the structure of your website before building it. Content needs to be arranged with targeted keywords at the right places. If not sure how to go about it, partner with a reputable SEO specialist in Denver, CO to assist.

Keep web pages near home page

To keep link juice flowing properly, make sure that any webpage is no more than two clicks away. This makes it simpler for visitors to navigate your website. Web pages that are too far away from the homepage might end up in the search engine’s supplemental index, rendering them useless.

Include the keyword in the URL

Search engines often use your URL to rank your site, which is why you need to include the keyword there. A web address that uses a keyword also helps people know that they will get what they’re looking for if they click on your link.

Have a dedicated contact page

Major search engines require you to have a ‘Contact Us’ page that has your phone numbers, contact address and so on. This page is essential as it proves that you run a real business, unlike many people that open affiliate sites to make quick money.

You don’t need to break the rules when trying to get your website ranked highly in search engines. Keeping the integrity of your website intact helps protect the site from being banned by search engines besides impacting positively on your brand as a whole.

What You Need to Know to Create Compelling Videos for Social Media

Social Media button on a keyboard with speech bubbles

If you’ve got something to sell, whether it’s a product, a service, or an idea, you need to promote it to your target market. One of the best ways to do that is through social media, which has become both the primary source of information and entertainment for many people. Faced with a choice between print and video content, a majority will prefer the latter.

Believe it or not, people watch about five billion videos on YouTube each day. If you don’t have the resources, you can hire the services of production companies in Denver to create promotional videos for your product.

Indeed, social video marketing has become an important factor in the success of many businesses. It’s not exclusively for YouTube. Facebook is also a good platform for videos, with around 500 million viewers on a daily basis. A majority of Twitter users (about 82%) consume video content, while 10 billion video views happen on Snapchat daily. That’s a lot of videos, and their views most likely include your target audience.

How will you know what kind of video will fit best with the top social media platforms and reach your intended viewers?

Here are some important specifications to take note of:

  • A YouTube video should not exceed five minutes, unless your content is truly interesting. Also, place your call to action at the 30-second mark for maximum impact. Aspect ratio should be 16:9.
  • Facebook videos that get the most views, shares, likes, and comments are usually the funny ones, those that contain DIY tips, product unboxing, or those that touch the heart. The video should be just a minute long and have the most compelling first three seconds.
  • Facebook’s default setting has videos on mute, which results in about 85% of its videos being watched without sound. This makes it more important to come up with content that can be understood even without audio.
  • Instagram videos are ideally 30 seconds to a minute long, with a 1:1 aspect ratio. Captions should be optimized with minimal hashtags.
  • Snapchat videos should only be 10 seconds long to be effective, with an 18:9 aspect ratio, which is ideal for watching on mobile phones held vertically. The first snap video should be interesting enough to make viewers watch the next one.
  • Twitter videos must be 30 seconds to a minute long as well, with an aspect ratio of 2.39:1. The focus should be on branding instead of promotion.

Videos have become the go-to method for attracting a specific target market and keeping them engaged. If you haven’t done one for your product or service, you’re missing out on its potential.

The Importance of Content Marketing for Small Businesses

a man using his digital tabletThere’s a high chance that small businesses are skipped over and ignored in a competition to grab the attention of possible buyers. With limited resources and funds, small businesses run the risk of not reaching prospective customers because they barely have any details listed online.

Digital marketing agencies like SEO Werkz in Utah use website marketing to help small businesses get higher conversion rates. Content marketing focuses on the creation and distribution of relevant content to attract and retain a highly engaged audience, and ultimately, acquire profitable customer action.

Here are a few helpful tips for small business owners to achieve the best results harnessing the power of digital marketing:

Know your audience

Don’t waste your time creating content that your audience won’t appreciate. Knowing who your audience is and understanding what they need (and want) should guide you in your content creation. This is crucial if you want to build a strong customer base.

Do further research and collect data to understand your core audience better. Try to learn as much as you can about them. Information such as purchasing habits, income, average age, and gender will help you come up with relevant and engaging content.

Create a steady flow of relevant content

The key to succeeding in content marketing is consistency and quality. It should also not be limited to a simple blog post. It can be press releases, email messages, images, podcasts, white papers, case studies, eBooks, infographics, and videos.

Regardless of the type of content you publish, it has to be interesting for your audience. You also need to set a schedule for creating and publishing content and then stick to it. Some businesses find it effective to post daily content while others do it weekly. Figure out a realistic schedule that will work for you and your audience.

Use the power of search engine optimization (SEO)

Don’t forget about SEO, which involves the strategic use of keywords in your content to help search engines easily locate your channel. Every time you publish content, you must have a target keyword that should be incorporated naturally.

Engage in social media marketing

Its important for small businesses to know that content marketing goes hand in hand with social media marketing. And you must understand what each social media platform can contribute. Pinterest is your best bet if your content mainly revolves around images and infographics. Twitter can be a good tool for promoting blog posts and articles while LinkedIn is an excellent way of sharing white papers and case studies.

The process of analyzing your audience’s activity and website metrics can be very time-consuming. However, these steps are crucial to gaining further knowledge on how you can turn viewers and visitors into potential clients.

For Every Athlete: Having the Right Attitude Toward Your Weaknesses

Woman running

Woman runningGreat skills and great physique will only get you so far as an athlete. Equally important in helping you become a good athlete is your attitude, especially toward your shortcomings.

Be objective.

It’s only when you can objectively assess yourself that you’ll learn of not only your strengths but also your weaknesses. You shouldn’t let yourself get fixated on just your strengths, however. Instead, put more effort into improving your weaknesses.

If you’re a baseball pitcher, for example, and know for a fact that you throw great curveballs but struggle with fastballs, spend more time practicing your fastball and use a Stalker radar gun, which you can purchase from online stores like Radar Sports, LLC, to track and develop your pitch speed better.

Be open.

Sometimes it takes other people to let you know how you’re performing. Your coaches and teammates will often give you positive and negative feedback. Graciously accept the good comments and take the bad ones in stride. Remember that these people only want what’s best for you and, ultimately, the team.

If your basketball coach, for example, tells you that you don’t make enough three-point shots, get over yourself and work on it, so you’ll be in a better position to help yourself and the team.

Be resourceful.

If after working on your weaknesses you still don’t see any marked improvement, don’t worry. For sure, there are still other ways to improve your play. Review game videos or talk to your coach and teammates and find out how else you can contribute.

Maybe it’s by pitching more curveballs or rebounding the basketball more. Whatever it is, the important thing is you exhaust all resources available to you to become a better player and teammate.

While skills and body type are essential to become a good athlete, it’s your attitude toward your limitations that can help you become a great one.

The U.S. Manufacturing’s Growth in January Fuels Industry Optimism

Car manufacturingThe Institute for Supply Management (ISM) said that the U.S. manufacturing industry expanded for the 17th month in a row after rising last month, which further supported growing optimism within the sector. If you have thought about whether or not to hire a custom software development firm to improve your digital resources, then January’s growth in manufacturing could serve as a good enough reason.

Industry Performance

An ISM report showed that 14 out of the 18 manufacturing industries expanded in January. Overall, the industry posted a reading of 59.1. A score above 50 indicates growth, which only suggested that the previous month’s increase represented a strong level of industrial activity.

The recent tax reforms in the country will also prompt almost two-thirds of manufacturing companies to increase their budget for equipment and facilities, according to Jay Timmons, CEO of the National Association of Manufacturers. Digital manufacturing has become the norm recently, due to cost-savings and faster turnaround times. Investments in custom software for manufacturing also allows companies to stay competitive.

Recruitment Efforts

More than half of U.S. manufacturing companies plan to raise salaries and benefits, which should attract more job applicants. Wage growth, however, remains a key factor why the industry still struggles to find qualified talents. According to data from the Bureau of Labor Statistics, wages and salaries rose to 2.5 percent in December 2017.

Timothy Fiore, ISM chairman for the manufacturing business survey committee, said that new orders and production led the industry’s constant expansion. A slower employment growth rate, however, should be their focus now that optimism continues to grow among U.S. manufacturers. This makes sense if the industry wants to continue its long-standing growth streak.

Manufacturers need to take advantage of favorable economic conditions by reinforcing their equipment, facilities, and manpower. What is your growth strategy for 2018?

Improvements to Consider when Renovating a Restaurant

Renovation concept shot

Renovation concept shotHave you been getting bad reviews for your restaurant lately? Customers can’t sometimes help but speak their minds online if the food doesn’t taste great or if the furniture smells like a remnant from the 60s. And this is expected if you’ve been running a restaurant that desperately needs an overhaul.

Before your establishment gets featured in Kitchen Nightmares, it’s just right to make adjustments. You may have to repaint, fix the ceiling or build an extension to a bigger space. Don’t forget to consider the following as well:

Upgrade Your Tech

If your establishment has been suffering from delays and slow service due to outdated technology and devices, it’s just right to upgrade. For instance, you might want to consider changing your billing system into something more efficient or you might also need to contact a paging system supplier for a brand new and updated unit to speed up requests and eliminate unpleasant situations for customers.

Remove and Replace

That jukebox may look good right in the dining area, but if it has already served its purpose, remove and replace it with a brand new one. This is especially applicable in the kitchen where old gas stoves or ovens can compromise the taste and texture of a dish. And don’t think twice about completely replacing your entire kitchen and dining equipment with everything brand new. Using sparkling new tableware and cutlery can go a long way, especially in the eyes of your customers.

Retrain your Staff

Finally, don’t forget to retrain your staff. Making sure that your servers and cooks are updated with new knowledge and skills is as important as renovating your restaurant. You want to present your new establishment to the world, so why not include a newly trained staff to go with it? Remember, evolving is the key to staying relevant; don’t leave anything untouched.

Major improvements in your restaurant can be a challenging and costly undertaking, but it will yield bigger returns in the long run. As consumers’ tastes and demands evolve, so should your dining experience.