How to Market your Insurance Company through Email

Top-view of man working on laptop

Top-view of man working on laptopEmail marketing might not be the first thing that comes to mind when talking about digital marketing, but it is a very useful tool, especially for insurance sellers, agents, and companies. According to recent research from Hubspot, insurance companies have an average of 38% open rate.

If you are interested in amping up your insurance agent's marketing plan when it comes to email marketing, then just keep on reading.

Know your Target Market

The first thing that you must do your research on is your target market. You should collect the right data to be able to market to the right group of people. Sit down with the marketing team, ask them about the demographics, and start looking for the right group of people. Target market may differ in age, gender, hobbies, interests, and the likes.

Update your List

Once you have come up with a certain target market, make sure to collect every single person's email address. You have to have their updated email address, or else your efforts will go to waste.

Make it Timely

The emails that you send out should always be apt and up to date. For example, if it is the start of summer, your email content should be related to summer. If winter is coming up, then make sure that your offers and emails are all about the winter weather. Being up to date and updated will help your customers relate to you, which will eventually convince them to open the emails that you have sent.

Remember: email marketing is all about your customers opening your messages. Make sure to work with your writers, designers, and the whole marketing team to make your email ads effective. 

If you feel like you need it, it would also help your insurance company to hire a third-party company who can take care of your marketing needs, including email marketing. Doing so will improve your marketing statistics!

15 Digital Marketing Stats Every Restaurant Owner Must Know

SEO blocksRunning a restaurant business in today’s digital age requires the use of online marketing. Working with a reputable digital marketing agency is a good way to get the quality services you deserve.

Like any other digital marketing efforts, SEO for restaurants does not come without difficulties. As a workaround, it would be beneficial for all restaurant owners to learn about the digital marketing statistics that matter to the operations before devising a holistic strategy.

Here are some of the most important ones:

1. Online marketing influences more than one billion restaurant visits.

2. Consumers read restaurant reviews and positive reviews are among the key decision factor among 84% of the people.

3. Even a half-star difference on Yelp reviews affect the customers’ decision-making by 27%.

4. Over 57% of patrons favour ordering online, through the business’s website.

5. About 40% of people learn about a restaurant and food, in general, through websites, blogs, and apps.

Social media marketing stats

Social media platforms affect the decision of the consumers, too.

6. Consumers recommend restaurants that respond quickly on social platforms.

7. About 93% of patrons claim that how food products appear affects the decision to purchase.

8. About 30.2% of consumers use an app when searching for a restaurant.

Facebook marketing stats

9. Over 49% of consumers search on Facebook to find the next best restaurant.

10. About 75% of patrons use Facebook in choosing a restaurant.

Instagram marketing stats

11. Instagram is number one when it comes to app engagement with various restaurant brands.

12. Fast food brands have a 21.4 engagement ratio on Instagram vs. full-service restaurants with only 18.4.

13. Instagram influencer marketing attracts 5% new customers for a restaurant.

Twitter marketing stats

14. Fast food brands receive about 57% of more than one million Twitter mentions.

15. About 94% of Twitter users plan to visit and buy from a restaurant they follow.

The people have spoken: technology is an important element in the dining experience. What does this mean for your business? Simple. Your restaurant must be in front and centre when a consumer is deciding where to dine in. That is the work of SEO, most probably local SEO.