How to Market your Insurance Company through Email

Top-view of man working on laptop

Top-view of man working on laptopEmail marketing might not be the first thing that comes to mind when talking about digital marketing, but it is a very useful tool, especially for insurance sellers, agents, and companies. According to recent research from Hubspot, insurance companies have an average of 38% open rate.

If you are interested in amping up your insurance agent's marketing plan when it comes to email marketing, then just keep on reading.

Know your Target Market

The first thing that you must do your research on is your target market. You should collect the right data to be able to market to the right group of people. Sit down with the marketing team, ask them about the demographics, and start looking for the right group of people. Target market may differ in age, gender, hobbies, interests, and the likes.

Update your List

Once you have come up with a certain target market, make sure to collect every single person's email address. You have to have their updated email address, or else your efforts will go to waste.

Make it Timely

The emails that you send out should always be apt and up to date. For example, if it is the start of summer, your email content should be related to summer. If winter is coming up, then make sure that your offers and emails are all about the winter weather. Being up to date and updated will help your customers relate to you, which will eventually convince them to open the emails that you have sent.

Remember: email marketing is all about your customers opening your messages. Make sure to work with your writers, designers, and the whole marketing team to make your email ads effective. 

If you feel like you need it, it would also help your insurance company to hire a third-party company who can take care of your marketing needs, including email marketing. Doing so will improve your marketing statistics!

Three Advantages of Fixed Satellite Services

Person on her phone and laptop with internet concepts overlay

Person on her phone and laptop with internet concepts overlayConnectivity is a critical component in a person’s everyday life. With the fast evolution of technology, people are increasingly provided with options to get and stay connected. Key to maintaining a sort of fluidity in connectivity comes with the strength of reception for voice, text, and especially, data services. Fixed satellite services are a popular option that doesn’t get as much attention. But here are three reasons they matter:

Guaranteed reception

Standard cell sites used by most providers are limited and affected adversely by many things. The line of sight, weather fluctuations, and even power output can make a consistent signal hit-and-miss at times. With FSS systems, you’re provided guaranteed coverage in the area that they’re placed regardless of conditions. This means continuous connectivity for users applied in a system.

Consistent and quick handover

Another problem easily handled by these systems is the matter of hand-off. This occurs when a subscriber leaves his area of coverage for another one. With standard systems, this can take some time leading to a period of non-connectedness that can be a hassle. With FSS systems, the hand-off is almost automatic and requires no user input. The speed at which this occurs is also considerably improved.

Cost-effectiveness and scalability

The lower power output requirements of fixed satellite services mean that it actually costs less to maintain and savings are usually passed onto users and subscribers. Additionally, capacity is never affected by an increase in users or even distance. What’s more, it’s relatively easy to scale up and expand with, again, little cost to burden any users with. This ensures greater savings and greater reliability all around.

The key to taking advantage of this kind of system is to find a provider that is dependable. With that, you’re sure to reap the benefits of what fixed satellites have to offer in this connected world.

Should I Invest in an IT Franchise?

IT technicians in an office

IT technicians in an officeInvesting in IT franchise opportunities provides franchisees with a stable income stream, as IT concerns such as back-office support, customer care, and database management are all common operational necessities for companies.

Even for private consumers, IT solutions like troubleshooting and network setups all require professional care that a franchisee can take advantage of.

Why Invest in an IT Franchise?

As technology overtakes most industries across the country in terms of growth, the need for a strong IT support system becomes a key priority. Technology is becoming more and more integrated in people’s day-to-day lives: from changing the way we travel to upgrading the way we communicate with one another. As such, providing information technology solutions is now becoming a lucrative franchise opportunity.

A rapidly changing technological landscape offers new challenges for private consumers and companies alike. Providing the right equipment and solutions to customers is a fundamental necessity that can be serviced by a tech-savvy franchisee.

What Can an IT Franchise Do?IT company workers in an office

An IT franchise may elect to cover everything IT-related: back-office support, billing software, customer tracking services, and many more.

In addition to IT support, an IT franchise may also wish to be a one-stop shop for telecommunication needs. By offering clients bundled telecom services like voice services and internet access, IT franchises stand to generate constant revenue. Although the initial capital can be high, investing in an IT-related franchise opportunity can potentially have high rates of return on your initial investment.

An IT franchise can also help technologically impaired customers. This provides an opportunity for a franchisee to engage in a business that is both lucrative and fulfilling.

With technology completely changing the way people live and how they conduct business, an IT franchise becomes an attractive option to invest in. With a little tech know-how and some capital, information technology has become a sector that promises sustained growth, potentially rich streams of revenue, and varied professional challenges.

Three Benefits of Getting IT Support for Your Company

Software as a Service (SaaS, on-demand software) concept. Modern business model where software is licensed on a subscription basis.Modern businesses will rely on information technology to efficiently run their day to day operations. Whether you focus on online sales or you consistently need to do online searches or store files on your computers, you need to work on arresting any inconveniences. With reliable IT support, you could save your employees as well as your clients from getting disgruntled by technical hitches.

New Jersey IT support service providers understand that businesses are not created equal. It is nearly impossible to get it right with a one-size-fits-all proposition. You will hence get aid that matches the needs and objectives of your company. Here are some benefits associated with getting dependable assistance.

Technical Expertise and Resources

Companies that primarily deal in providing IT support have in-depth technical expertise and the resources needed to provide comprehensive service packages. They have tackled all sorts of challenges in the past, and they could quickly and satisfactorily solve different computing problems that affect both programs and hardware. Your employees can focus on operations as your specialists work on ensuring that downtime is avoided by all means.


Currently, cybercrime is at its height. High-profile hacking cases are not foreign, and the need for data and internet security has not once been greater than it is now. Dependable IT support specialists will ensure that malware and viruses are immediately detected and cleaned. They could also help you in recovering vital data, and this could save you from considering alternatives that might pose security concerns.

Less Risk

Federal regulations, markets, technologies and even data threats are prone to frequent changes. By working with the professionals, you do not need to know the risks involved or even the data safety compliance requirements. It is their business to know the industry specifics, and simply ensure that you get safe and reliable assistance.

Because of the delicate nature of IT matters, you may want to choose a service provider with verifiable references. This could help you gauge the reliability and credibility levels of various companies. Choose specialists you can trust to provide consistent, yet cost-effective assistance.

Facts About SaaS Every Business Owner Using It Should Know

SAAS concept displayed on a laptopSoftware as a Service (SaaS) applications are ubiquitous; you’ll find them everywhere on the Web. Anything that’s on the cloud with most of their processes and storage taking place on servers – or computers – are SaaS apps. And with them not requiring a powerful server to carry out extremely powerful tasks, they’re here to stay.

The rise in popularity

SaaS benefits businesses in many ways, from having no initial setup costs to paying only what one will use, through to accessibility from anywhere in the world. This alone should already make you want to use this software licensing and delivery model.

But before you enter this cloud computing world as a user and look for an SaaS provider, it’s important you have some basic knowledge about it in order to get the most out of your investment. This is what companies such as Meta SaaS always remind its prospective clients.

Businesses benefitting from SaaS

While SaaS covers many different applications, the most popular include full-service and automated online banking systems. Many smaller banks and credit unions also use them for support, and so do supply chain services. This model has even made it to the oil and gas industry, primarily used by companies for ensuring on-time payments and avoiding penalties.

Your business and SaaS

Whether or not your own business falls under the aforementioned industries and sectors, as long as you’ll use SaaS, you want to make sure you get into a business partnership with the right vendor. You have to implement the right strategies to manage your SaaS without the additional stress of having to learn complex methodologies or processes. One way to simplify your SaaS vendor management is through an easy-to-use and –navigate platform or dashboard.

As your SaaS vendor provide you with both cloud and business solutions, you want to create a long-lasting partnership with that will benefit both parties. This also helps you ensure that your provider consistently meets your needs.

The Continuing Value of IT Certifications

Person Taking the Certification ExamIT certifications continue to be vied after; the industry keeps investing in them and professionals validate their skills and capabilities with them and gain higher salaries in the process. At the same time, however, these certifications usually cost high, and you also have to invest a large chunk of time to obtain them.

You may wonder: are IT certifications still worth it? Why do more IT professionals take a CompTIA Security+ practice test to pass the certification exam? Read on to find out.

Increased Efficiency

A report made by an IT education company revealed that IT certifications still hold high value in the industry. One of the reasons include their benefits to professionals and to businesses. Workers observed that they worked more efficiently, provided more valuable expertise, and worked faster because of IT certifications.

Better Salary

Of course, you can understand that IT certifications continue to hold value because of the salary increases they bring to professionals. Compared to those who lack certifications, certified IT professionals make around $8,400 more. The gap equals 11.7 percent in pay increase. IT decision-makers also make better salaries with an 8.9 percent pay increase gap compared to noncertified professionals.

Higher Value

Thirdly, IT certifications remain valuable as more and more professionals obtain an average of three certifications. Such skills and expertise naturally makes them better and more valuable to companies. You will have to take more certifications to keep up with such competition.

Other Reasons

Other reasons IT certifications continue to hold value include guarantees for employment. Long-time employees can also keep their jobs if they prove valuable to their companies. Obviously, you also have better chances of being promoted.

These reasons simply show how much effort you have to make to achieve essential IT certifications. Without effort, you will be left behind in work, salary, and benefits by your fellow IT professionals. You can prepare yourself for your first or your next certification by studying and taking practice tests.

Unexpected Web Outages, Is Your Website Prepared?

Website Management This might sound distressing, but you cannot really prevent website outages from happening. The good news is, you can protect your company through proper planning and be able to rapidly restore your services.

Analyse the profit lost in just an hour of downtime to know what you will lose and to find out about disaster recovery services and other ways on how to address it. Below are some prevention strategies you can employ:

The Importance of Backups

A basic requirement of any well-performing business is to conduct daily backup of every system that the website can access. To ensure that this is effective, you have to test it out first. Begin by uploading a post on your website, then deleting it after a few minutes. This is when you request the hosting company to recover it for you. Keep in mind that they should be able to do this in less than an hour. Otherwise, it is high time you find another company to host your websites.

However, if the company you chose did their job right, you still have to back it up on your own. You can use any free software online, like FileZilla to duplicate all of your files to your own internal systems using the website control panel.

Outage Management

If your site is currently experiencing an outage, get in touch with your company to determine what is happening. To find out if the downtime did not come from your side, check out this website checker. Next, notify your clients about the issue and when you expect your site to be operational again. For long outages, offer your clients periodic updates about the status. Situations such as this require the help of an expert, especially if your staff does not have technical experience.

Your website is important to the operation of your business, especially since customers nowadays have minimum patience. The secret here is to plan for the worse to keep your customers.

The Feed-In Tariff: What Homeowners, Businesses and Organisations Should Know

Solar PV TechnologFIT or the Feed-In Tariff, became available in the UK last April 2010. It is basically a scheme backed by the government for paying people who generate their electricity by using green or eco-friendly technology, such as solar panels. According to Ofgem, which regulates and manages the gas and electricity markets in the UK, the scheme is open to everyone — homeowners, businesses, landlords, organisations and communities like village halls and educational institutions.

What are FIT Payments for and How Much?

The FIT scheme guarantees qualified individuals and organisations a minimum payment for the electricity they generate and an extra payment for saved electricity that they could export to the grid. This is known as the Export Tariff and the Generation Tariff. You could benefit from these payments by decreasing your utility bills since you will be using electricity that you produce on your own.

The payment you could receive is dependent on the size and type of system you will be using for producing renewable energy. If you are planning to install solar PV technology, Ecolution says you stand to receive a per-kilowatt-hour payment. Apart from that, you could likewise receive an additional payment of 4.91p for every kilowatt hour of electricity that your generate and export back to the grid.

What are the Qualification Requirements and Limitations of The FIT?

Anybody that uses a system for renewable electricity capable of producing five megawatts and below is could qualify for the FIT. The system could be used on only one property, whether for business or personal use, or collectively used by an organisation or community. While solar PV is considered the most popular alternative of renewable energy, it s not the only eco-friendly technology that could qualify for the FIT. Other green technologies that qualify include hydroelectricity, wind turbines, micro-combined systems for heat and power, as well as anaerobic digestion.

It is extremely crucial to note however that the available tariffs and their receiving process will differ based on when you had the system installed and whether you explicitly followed guidelines on using solar panel installers that are certified under the MCS or Microgeneration Certificate Scheme.

Transceiver Modules: The PK-SFP-10G-SR and Optical Interconnect

Optic TransceiversNeed optic transceivers? The PK-SFP-10G-SR might be for you. It’s a small form-factor pluggable for commercial use, which allows for greater port density than its older counterparts. It has one of the fastest data transfers, which is 10 Gbps — reflected in its name. It has the same, but improved capabilities of a gigabit interface converter (GBIC). This is why the SFP can sometimes be called a mini-GBIC, as it is smaller yet a better transceiver module than the original GBIC.

Transceiver Module Specifics

  • The PK-SFP-10G-SR is a model smaller than the XFP transceiver, making it a good choice for easier connections depending on the port to be used. This transceiver model can support DDM functions. The standard digital diagnostics monitoring functions can likewise be supported by the feature called as digital optical monitoring.
  • This module is an important component in Ethernet switches and routers, as well as some firewalls and network cards. This is because due to optical interconnect, there is a need to receive and transmit larger bandwidths. With the 10 Gbps maximum data transfer capabilities of the transceiver module, it can easily supply data to multiple locations while receiving data from an optical connection. At present, the fastest form of connection reaches up to 100 Gbps.
  • This is important for industries relying on fast connections, such as the military. Companies that would like to use fast Ethernet connections can benefit as well from having the transceiver module supplying them with the data from a fast connection.
  • This transceiver module is likewise ideal for detectors of different devices. Largescale detectors use this as a primary pathway for incoming and outgoing data. With its large capacity of transfer rates, it allows data to be streamlined into databases and storages without hassle. This also allows the reception of a large amount of information in a shorter time, making it an efficient transceiver module to use.

Now that you know what this transceiver module is and what it does, would you buy it for your operations or look for another one?

Where Your Gym Slacks, Your Competition Picks Up

Gym Business In the gym business, the best way to make your competition smile is to make your own enterprise as lousy as possible. Where 24/7 low-cost pay-as-you-go gyms are enjoying increasing market share, not putting enough competitive advantage on the line could be most disadvantageous for your business. Getting your act together, therefore, is a must.

Utilizing gym software may be the best decision you could make towards a seamless operation. More than a tool to give you the right focus, it raises your business execution to become a class all its own.

As Cutthroat as It Gets

Looking at the competition should tell you how competitive things have become in the gym fitness business – especially true if you’re experiencing a slump in your new membership sign-ups.

To put things in perspective, fitness is never loose change in the global industry. Health and fitness clubs in the US alone tallied $22.4 billion in revenues at the last look – a testimony on how big an opportunity the business has become. Today, however, the rise of 24-hour dirt-cheap pay-as-you-go fitness centers (e.g., Lux) shows you just how stiff the competition has become. Developing your brand in such a cutthroat environment is paramount.

Getting Your Act Together

Gymnastics software could be just the management tool you need to take the lead and gain your fair share of the market. To boot, the software makes possible a more seamless operation for your center. If you’re having problems keeping a handle on your enrollments for instance, gym software automatically maintains detailed records of your new sign-ups, updating it all the time. What’s more, the software can help you handle collectibles – a huge hump for most gyms – sending timely notices to members and informing you on delayed payments in a jiffy.

In short, it allows you to have total control of your business at a tap of a button. So instead of hiring a couple of staff who could be prone to human-error, you get a software that boosts your brand without fail.