Email marketing might not be the first thing that comes to mind when talking about digital marketing, but it is a very useful tool, especially for insurance sellers, agents, and companies. According to recent research from Hubspot, insurance companies have an average of 38% open rate.
If you are interested in amping up your insurance agent's marketing plan when it comes to email marketing, then just keep on reading.
Know your Target Market
The first thing that you must do your research on is your target market. You should collect the right data to be able to market to the right group of people. Sit down with the marketing team, ask them about the demographics, and start looking for the right group of people. Target market may differ in age, gender, hobbies, interests, and the likes.
Update your List
Once you have come up with a certain target market, make sure to collect every single person's email address. You have to have their updated email address, or else your efforts will go to waste.
Make it Timely
The emails that you send out should always be apt and up to date. For example, if it is the start of summer, your email content should be related to summer. If winter is coming up, then make sure that your offers and emails are all about the winter weather. Being up to date and updated will help your customers relate to you, which will eventually convince them to open the emails that you have sent.
Remember: email marketing is all about your customers opening your messages. Make sure to work with your writers, designers, and the whole marketing team to make your email ads effective.
If you feel like you need it, it would also help your insurance company to hire a third-party company who can take care of your marketing needs, including email marketing. Doing so will improve your marketing statistics!