If you intend to boost your website rankings on the leading search engines, then it’s essential to do so by the rules. That’s what white hat SEO is all about. Here are four actionable white hat SEO strategies guaranteed to give you the results you are looking for.
Plan your site
A disorganized website is every visitor’s nightmare, and it will do you no favors when it comes to rankings on SERPs. This is why it’s so important to plan the structure of your website before building it. Content needs to be arranged with targeted keywords at the right places. If not sure how to go about it, partner with a reputable SEO specialist in Denver, CO to assist.
Keep web pages near home page
To keep link juice flowing properly, make sure that any webpage is no more than two clicks away. This makes it simpler for visitors to navigate your website. Web pages that are too far away from the homepage might end up in the search engine’s supplemental index, rendering them useless.
Include the keyword in the URL
Search engines often use your URL to rank your site, which is why you need to include the keyword there. A web address that uses a keyword also helps people know that they will get what they’re looking for if they click on your link.
Have a dedicated contact page
Major search engines require you to have a ‘Contact Us’ page that has your phone numbers, contact address and so on. This page is essential as it proves that you run a real business, unlike many people that open affiliate sites to make quick money.
You don’t need to break the rules when trying to get your website ranked highly in search engines. Keeping the integrity of your website intact helps protect the site from being banned by search engines besides impacting positively on your brand as a whole.