A press release has always been an essential tool in successfully promoting your company, but it has gone through a major transformation since the massive rise in popularity of social media.
Importance of social media in public relations
No one can deny the importance of social media in this day and age. It has revolutionized how people connect from around the globe and how businesses market their brands. But, did you know that it could also help your business?
Reaching new audiences is now easier than ever, which makes it such an important platform for public relations. This is why many companies are scrambling to utilize its power for their benefit.
Hence, it has given birth to an improved version of public relations in the form of a social media release (SMR), also known as social media press release and Social Media News Release (SMNR).
How does SMR differ from a traditional press release?
A conventional press release does not have most of the elements that make SMR’s successful. The goal of a social media release is to make its statements as shareable as possible, that is why it makes use of a social-friendly formatting that includes text, photos, videos, and other multimedia features.
It also offers readers access to relevant information and not just pure marketing.
Benefits of SMR to your business
Publishing more press releases is a good way to expose your brand to consumers more. Social media, coupled with the use of a press release distribution service, makes it easier to reach more potential customers.
Companies such as Babbler provide software solutions linking firms with their target social media influencers so sending out an SMR is easier.
People, anywhere in the world, will be able to read your press release through the convenience of the internet. Modern press releases created specifically for social media even has the potential to go viral.
Creating press releases meant specifically for social media differs a lot with traditional press releases in a sense that social media releases target the digital world. Businesses can take advantage of the convenience social media brings to improve their brand’s image.