Many business owners in Perth know the importance of search engine optimisation. Any website that is on the first page gets the lion’s share of the clicks. Some have taken steps to ensure that they cover that base in the usual way. This includes posting engaging content regularly, improving their site speed and putting in good links. The thing is, no one really knows exactly how search engines index pages and rank them. One of the least understood in the SEO industry is the Hummingbird update of Google. Let this article enlighten you.
Hummingbird is not what it seems
Back in 2010, Google announced the Penguin update of the search algorithm. Many ranking sites lost their place for having poor quality content, keyword spamming, and useless links. Recovering from the Penguin apocalypse had not been easy. In fact, many sites never recovered at all. When Google announced the Hummingbird update about three years later, website site owners started to get nervous again. However, Hummingbird is not concerned with sites at all. They are concerned with users.
Hummingbird focuses on user behaviour
Dmb.com.au, the top Search Engine Optimisation agency in Perth, shares that the purpose of Hummingbird is to make the Google ranking bots more efficient in giving browsers the results they want, based on the way they use the search function. It tries to understand the user’s needs to give them the results they need.
Hummingbird does affect ranking
Nevertheless, the update will affect how your site will rank in specific searches. If your SEO campaign is not precise enough for your target market, they will have a harder time finding you through Google. Your pages rank according to a point system for 200 or so elements; Hummingbird refines this search to account for the specific needs of a particular user.
You have nothing to fear from the Hummingbird if you focus on delivering relevant and organic content for your target market. It may only affect your ranking if you do not know your target market thoroughly and if you do not plan accordingly.