SIP vs. PRI: Which is Better for Your Business?

SIP displayed in the keyboardWhen the telephone was invented, it was truly revolutionary, as it allowed people to communicate over longer distances. Once it was applied to businesses, it provided companies with a convenient way to communicate with their customers.

Today, the discussion revolves around traditional PRI and modern SIP trunk service. You might be wondering which one is the best for your business. Here’s a guide to help you gain a better understanding of the service.

Primary Rate Interface (PRI)

PRI has been the industry standard since the 1980s and is the go-to technology for many companies. It requires a lot of infrastructure setup, as well as a connection to an existing telecommunication company to provide service to your business. It’s a stable setup that’s also great for smaller companies. The known disadvantage is that only a single call can be fielded at a time.

Session Initiation Protocol (SIP)

Since the onset of the Internet, people have seen a shift towards SIP trunk for communication. This requires less infrastructure. In fact, all you need is a router and a service plan or package from a local provider. It provides options for video calling, as well as online collaboration over great distances. This is because SIP leverages data connectivity over standard telephony.

Which should you get?

Ideally, small to medium businesses without an existing setup will benefit from SIP due to the ease of system installation. The costing for this is lower than traditional communication systems. On top of that, you can field multiple calls at the same time. Bigger businesses could also benefit from SIP if they’re willing to move beyond their existing infrastructure.

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Modern SIP is a good way to future-proof your business, especially if you want to target the global market. Use this guide to decide.