Marketing Strategies to Appeal to Millennials

group of friends having fun with their phonesMillennials make up a large portion of the market today, so if you’re not gearing your advertisement towards them, then you’re losing a lot of your potential market. Here are some tips to reel in the millennials.

Market Online

C1 Partners explains that it is best to hire an SEO expert in Denver and start working on your website and social media accounts. Use trending hashtags and keywords in your industry to help market your product or service. You’ll find that many millennials today do their shopping or research on the Internet, so you need to have a visible presence on these social media websites.

Go Mobile

Your website should also be mobile-friendly because more often than not, many millennials today are using their smartphone or tablets to browse. You’d want a website that’s made to suit several platforms, such as mobile phones, tablets and laptops.

Offer Additional Payment Options

Millennials want to be able to pay using credit cards, cash, online payment services, or any other electronic means of payment. It makes sense to open up different avenues of payment so millennials can happily buy from your store using their payment preferences.

Be More than a Presence

Millennials love personalities that have something to say, so make a point of establishing an online persona that appeals to them. This can be done through clever posts, viral videos, and share-worthy images.  Engage with your followers and clients and feel free to use provide helpful and interesting information. Wendy’s or Taco Bell communicate with their followers, and their exchange is an interesting example of customer engagement.

Of course, you also have to consider the actual market your product or service. Feel free to create several marketing strategies to reel in different sectors of the market.

15 Digital Marketing Stats Every Restaurant Owner Must Know

SEO blocksRunning a restaurant business in today’s digital age requires the use of online marketing. Working with a reputable digital marketing agency is a good way to get the quality services you deserve.

Like any other digital marketing efforts, SEO for restaurants does not come without difficulties. As a workaround, it would be beneficial for all restaurant owners to learn about the digital marketing statistics that matter to the operations before devising a holistic strategy.

Here are some of the most important ones:

1. Online marketing influences more than one billion restaurant visits.

2. Consumers read restaurant reviews and positive reviews are among the key decision factor among 84% of the people.

3. Even a half-star difference on Yelp reviews affect the customers’ decision-making by 27%.

4. Over 57% of patrons favour ordering online, through the business’s website.

5. About 40% of people learn about a restaurant and food, in general, through websites, blogs, and apps.

Social media marketing stats

Social media platforms affect the decision of the consumers, too.

6. Consumers recommend restaurants that respond quickly on social platforms.

7. About 93% of patrons claim that how food products appear affects the decision to purchase.

8. About 30.2% of consumers use an app when searching for a restaurant.

Facebook marketing stats

9. Over 49% of consumers search on Facebook to find the next best restaurant.

10. About 75% of patrons use Facebook in choosing a restaurant.

Instagram marketing stats

11. Instagram is number one when it comes to app engagement with various restaurant brands.

12. Fast food brands have a 21.4 engagement ratio on Instagram vs. full-service restaurants with only 18.4.

13. Instagram influencer marketing attracts 5% new customers for a restaurant.

Twitter marketing stats

14. Fast food brands receive about 57% of more than one million Twitter mentions.

15. About 94% of Twitter users plan to visit and buy from a restaurant they follow.

The people have spoken: technology is an important element in the dining experience. What does this mean for your business? Simple. Your restaurant must be in front and centre when a consumer is deciding where to dine in. That is the work of SEO, most probably local SEO.

Check Out These White Hat SEO Tips That Will Boost Your Rankings

a digital marketing specialist workingIf you intend to boost your website rankings on the leading search engines, then it’s essential to do so by the rules. That’s what white hat SEO is all about. Here are four actionable white hat SEO strategies guaranteed to give you the results you are looking for.

Plan your site

A disorganized website is every visitor’s nightmare, and it will do you no favors when it comes to rankings on SERPs. This is why it’s so important to plan the structure of your website before building it. Content needs to be arranged with targeted keywords at the right places. If not sure how to go about it, partner with a reputable SEO specialist in Denver, CO to assist.

Keep web pages near home page

To keep link juice flowing properly, make sure that any webpage is no more than two clicks away. This makes it simpler for visitors to navigate your website. Web pages that are too far away from the homepage might end up in the search engine’s supplemental index, rendering them useless.

Include the keyword in the URL

Search engines often use your URL to rank your site, which is why you need to include the keyword there. A web address that uses a keyword also helps people know that they will get what they’re looking for if they click on your link.

Have a dedicated contact page

Major search engines require you to have a ‘Contact Us’ page that has your phone numbers, contact address and so on. This page is essential as it proves that you run a real business, unlike many people that open affiliate sites to make quick money.

You don’t need to break the rules when trying to get your website ranked highly in search engines. Keeping the integrity of your website intact helps protect the site from being banned by search engines besides impacting positively on your brand as a whole.

The Importance of Content Marketing for Small Businesses

a man using his digital tabletThere’s a high chance that small businesses are skipped over and ignored in a competition to grab the attention of possible buyers. With limited resources and funds, small businesses run the risk of not reaching prospective customers because they barely have any details listed online.

Digital marketing agencies like SEO Werkz in Utah use website marketing to help small businesses get higher conversion rates. Content marketing focuses on the creation and distribution of relevant content to attract and retain a highly engaged audience, and ultimately, acquire profitable customer action.

Here are a few helpful tips for small business owners to achieve the best results harnessing the power of digital marketing:

Know your audience

Don’t waste your time creating content that your audience won’t appreciate. Knowing who your audience is and understanding what they need (and want) should guide you in your content creation. This is crucial if you want to build a strong customer base.

Do further research and collect data to understand your core audience better. Try to learn as much as you can about them. Information such as purchasing habits, income, average age, and gender will help you come up with relevant and engaging content.

Create a steady flow of relevant content

The key to succeeding in content marketing is consistency and quality. It should also not be limited to a simple blog post. It can be press releases, email messages, images, podcasts, white papers, case studies, eBooks, infographics, and videos.

Regardless of the type of content you publish, it has to be interesting for your audience. You also need to set a schedule for creating and publishing content and then stick to it. Some businesses find it effective to post daily content while others do it weekly. Figure out a realistic schedule that will work for you and your audience.

Use the power of search engine optimization (SEO)

Don’t forget about SEO, which involves the strategic use of keywords in your content to help search engines easily locate your channel. Every time you publish content, you must have a target keyword that should be incorporated naturally.

Engage in social media marketing

Its important for small businesses to know that content marketing goes hand in hand with social media marketing. And you must understand what each social media platform can contribute. Pinterest is your best bet if your content mainly revolves around images and infographics. Twitter can be a good tool for promoting blog posts and articles while LinkedIn is an excellent way of sharing white papers and case studies.

The process of analyzing your audience’s activity and website metrics can be very time-consuming. However, these steps are crucial to gaining further knowledge on how you can turn viewers and visitors into potential clients.

How to Grow Your Business with Inbound Marketing

Marketing Strategy Planning Strategy ConceptInbound marketing makes use of the combination of social media, blogs, search engine optimization, and content marketing, among other forms of pull marketing to create brand awareness and attract customers. It is a marketing strategy your business should never do without, as it makes your brand easy to find online and helps you establish strong customer relationships.

If marketing isn’t your forte, it’s a good idea to consult a HubSpot agency partner in Massachusetts and see what they can do for your business. If you’re on the fence about adding yet another task to your long list of must-dos for your business, don’t be. Here are the reasons inbound marketing is good for you and what you can do to make it work:

Benefits of inbound marketing to businesses

When planned well, executed properly, and utilized effectively, your inbound marketing strategy can:

  • Increase awareness of your brand,
  • Develop a brand preference among consumers and influence their future purchases,
  • Generate inbound links as well as social media shares,
  • Engage customers in their preferred platform anytime,
  • Increase customer satisfaction by putting them first,
  • Boost SEO efforts,
  • Save your money when generating qualified leads, and
  • Bring you long-term business benefits such as ongoing inbound traffic through word of mouth, social shares, and SEO.

Elements of a successful inbound marketing campaign

Good inbound marketing practices involve using strategies such as SEO and social media to make a business more visible and engage with customers online. Here’s what your inbound marketing campaign needs to succeed:

  • SEO – Search engine optimization takes your company to the top of search results;
  • Social media – It is a powerful tool to reach your target audience and share information about your brand;
  • Blogging – It drives traffic to your site and nurtures leads;
  • Webinars and other live events – These are great ways to engage with your audience in real-time;
  • Videos – More and more people are watching videos, so get your business some screen time as well;
  • White papers, e-books, email newsletters – Well-researched articles, surveys, comprehensive tips, in-depth guides, and industry studies build credibility and authority.

When it comes to inbound marketing, keep in mind that quality content is the key to winning the hearts of consumers. With best practices in SEO, social media, blogging, and other online marketing tactics in mind, make sure you create content for your audience. Know what interests them and craft your content around their needs.

Take every opportunity to share content your target audience will find valuable and shareable, and you’ll be on your way to seeing your business grow.

Marketing Your Self-Published Book: Tips for Boosting Online Visibility

a woman using online marketing to promote her bookOne of the things self-published authors do to sell their books online is creating a website. It should not stop there, however, because having quality work and online presence doesn’t necessarily mean that people would already discover you. Especially now that publishing literature is easier than ever, the competition is even tougher.

Here are the basic things you should do to cut through the noise and bring your books in front of Internet users:

Insert keyword strings

It’s imperative to make your book more discoverable with keywords. However, don’t just focus on words, but rather on the actual string of words people type in whenever they surf the Web. The biggest mistake rookie self-published authors commit is inserting the wrong keywords or keyword strings.

Other than manually looking for trending search queries, investing in artificial intelligence-powered software is an effective way to find high-performance metadata to drive traffic fast, stresses StoryFit.

Don’t underestimate metadata

Metadata is granular information that helps make your online pages more searchable. It jumps through the screen whenever it matches someone’s query. Optimizing the meta title and description of each of your pages is key to grabbing people’s attention and compelling them to click the link to learn more about you and your work.

Get reviews

Authentic reader reviews add legitimacy to your brand as a self-published author. Before you release a book, contact a number of people for advanced reading and reviews. Of course, it’s best to have influencers so you can take advantage of their clout to market your work effectively.

Make changes when necessary

You can’t do things right the first time. Since user search behavior changes from time to time, you ought to adapt to keep your pages organically visible in search engines.

The most successful self-published authors are both creative and strategic. Learn how to optimize every space you get on the Internet and use it to best effect.