How to Market your Insurance Company through Email

Top-view of man working on laptop

Top-view of man working on laptopEmail marketing might not be the first thing that comes to mind when talking about digital marketing, but it is a very useful tool, especially for insurance sellers, agents, and companies. According to recent research from Hubspot, insurance companies have an average of 38% open rate.

If you are interested in amping up your insurance agent's marketing plan when it comes to email marketing, then just keep on reading.

Know your Target Market

The first thing that you must do your research on is your target market. You should collect the right data to be able to market to the right group of people. Sit down with the marketing team, ask them about the demographics, and start looking for the right group of people. Target market may differ in age, gender, hobbies, interests, and the likes.

Update your List

Once you have come up with a certain target market, make sure to collect every single person's email address. You have to have their updated email address, or else your efforts will go to waste.

Make it Timely

The emails that you send out should always be apt and up to date. For example, if it is the start of summer, your email content should be related to summer. If winter is coming up, then make sure that your offers and emails are all about the winter weather. Being up to date and updated will help your customers relate to you, which will eventually convince them to open the emails that you have sent.

Remember: email marketing is all about your customers opening your messages. Make sure to work with your writers, designers, and the whole marketing team to make your email ads effective. 

If you feel like you need it, it would also help your insurance company to hire a third-party company who can take care of your marketing needs, including email marketing. Doing so will improve your marketing statistics!

Showcase What Brisbane Has in Store for the Entire World

SEO in BrisbaneSetting up a travel agency that can serve the needs or wants of local and foreign visitors who want to visit the charming city of Brisbane is a great economic opportunity that you should grab.

Travel agencies are among the busiest companies in the city of Brisbane. Perhaps, this is due to the abundance of hotels, spas, and beach resort businesses found in the area. Local and foreign tourists would always flock to Brisbane to these features. If you are a travel agency who wish to get a bigger chunk of this huge tourism pie, there are dozens of strategies to achieve this. Here are some of them.

The Global Village

If you are a travel agency and you are not on the Internet yet, then you have a lot of catching up to do. According to the Business and Industry Portal of the Queensland Government, many of your potential customers expect to find you on the Internet. You need to set up a website that showcases what the city of Brisbane has to offer for its local and foreign tourists. You can think of this website as your virtual office that is open 24/7, allowing tourists from different time zones to view your information at their convenient time.

The Social Network Impact

Having a website is not enough because you also need to provide snippets of information on popular social network platforms. Facebook is one of such platforms where you can spread news and information about your website, as well as post snippets of data about any promo packages you may have. According to Statista, the popular social network enjoys a membership of about 1.79 billion active users as of third quarter of 2016. This is a huge pool of potential customers that could visit your website and buy the services you offer.

Content is King

Google has said it several times that content plays a huge role in the popularity and ranking of your website. While you most certainly can do this, it might be a better idea to leave this to SEO company in Brisbane where they have a team of experts to help you. These professionals are very adept and skilled at crafting doable Internet strategies that would take your website to greater heights enjoying a high conversion ratio.

Running a travel agency is not confined to your brick and mortar location. Even if you post a thousand posters about beautiful places to visit in Brisbane, the only people who would see it are those who are physically present in your area. You need to showcase these lovely destinations to the global village where a vast audience of potential customers continuously moves about.

Need for Speed: Ensuring Fast Loading Time

Website Loading Time

Website Loading TimeThe digital age created a new generation of users. They are characterized by their short attention spans that lose interest after about eight seconds. Furthermore, these users are always on the go and require faster access to websites on their computer or mobile device.

Digital marketing service providers looking to cater to this type of audience should think of ways to give them what they want when they surf the web. Specifically, they should optimize the speed of their website. This will ensure that users can see all the page information after a few seconds of loading and will help make users stay on their site.

Common Issues which Affect Site Load Speed

Before optimizing, providers should list down all possible things that can slow down a site. This is crucial to identifying the root cause of their site’s load speed problem.

One factor, for instance, is server reliability and performance. Regardless of how optimized the site is, it won’t matter if the response time of the server itself is slow. Likewise, big images or files can also cripple the site load speed.

Fixing Slow Loading Time

Resolving slow loading time is essential as a one- or two-second delay can spell the difference between user satisfaction and a failed sales conversion.

Reducing server response time is one solution to loading delays. Ideally, the time frame for server response should be under 200 ms. Anything higher than that is a red flag that providers should address by identifying and fixing connection bottlenecks.

Providers may also optimize images on sites to make them load faster. Furthermore, they could also utilize image-compression sites that shrink file size without compromising image quality.

What a Fast Website Provides

A speedy website is the key to higher revenue, traffic, and conversions. Providers who disregard website speed may lose customers because they are placing themselves on the bad side of search engines and visitors.

Visitors shouldn’t have to deal with poor website performance. If they are not satisfied with the speed and service of the website they are browsing, they have the power to leave the site whenever they want and move to a competitor site. This is bad news to the providers of underperforming sites. They need to address site load issues as soon as possible — not only is it bad for search engine ranking, but it is also bad for site conversion rates.

SEO Principles You Should Never Forget

SEO in Perth

SEO in PerthOnline marketing is a battle of who stays at the top of search results. It might sound simple, but search engines are careful in ranking websites according to the relevance of the search. Many other factors come into play in choosing what site goes first and what comes next. Keeping your website at the top of search results can put your business in a great position to generate sales. This is where search engine optimisation comes in. It is a necessary marketing strategy to promote your business effectively online.

Working with search engine optimisation in Perth is no simple task. You have to follow several rules maximise the use of your website. Here are some of them.

Never forget your metadata

When search engines list down possible links that match your search, they present, your link along with a short blurb that describes the link. Not creating your metadata forces the search engine to choose which line on the page to show the results. These snippets are important because you can insert the keyword you are aiming to get. Crafting a well-written metadata makes the search result more appealing to users using the engine.

Flesh out fresh content

Search engines show results that are more relevant now. When your page regularly chunks out fresh content, it is most likely to place on the top spot. You can do this by writing new content for the site every week. This can come in the form of a news article or a feature. You may also want to keep a blog so you can talk about anything related to your business.

Most online searchers click on the first link the engine shows. Make sure your site earns a place on the three top relevant links. Getting at the top means better visibility when it comes to people looking for your products and services.

What Every Newbie Should Know About SEO

SEO services in Brisbane

SEO Services in BrisbaneDigital marketers seem so adept and very knowledgeable about it. Even industry experts will always tell you that SEO is the in-thing to do. But individuals who may have been introduced to the world of the Internet just recently may be at a loss as to what this SEO thing really is.

While one can simply get SEO services in Brisbane and leave all the work to the experts, it still pays to have at least basic understanding of this marketing strategy.

More than an Acronym

SEO or search engine optimisation is a series of processes or activities that you do in order to gain more traffic into your own website. This is done by making sure that the world’s major search engines like Google and Bing adequately and correctly recognise certain elements of your website.

Traffic

A number of individuals who use a variety of Internet-enabled devices visit every website. The number of persons who visit a particular website is called traffic. You can consider this as the number or volume of persons who will visit your house at any given time.

Why Get Traffic?

If you use your website only to post whatever it is you like posting, you do not need to generate traffic. However, there is a reason why you put up a website in the first place. Either you want to share something or you want to be recognised by others. Either way, you need to be known by the very same people you want to attract or share something to. This is the reason why you need to get traffic.

 How does SEO Help?

When people use the Internet to search for something, they use platforms like Google or Bing. These search engines then begin the task of finding websites that are considered ‘relevant’ to the word being searched. Google and Bing employ a complex set of algorithms to determine the exactness of fit of websites to the search parameters.

So, websites that meet the requirements of these algorithms will be ranked-ordered in the results page. The higher a website is in the results page, the greater is the chance that the person will visit it.

In essence, SEO helps your website land a lot better in the rankings. This translates to better visibility among Internet users, which leads to more traffic to your website. This is why, according to Bambrickmedia.com.au, you need SEO services in Brisbane.

There are plenty of resources about how to do SEO. The one thing that needs to be clear from the very start is that SEO is a tool to generate traffic to your website.

 

The Reasons You Should Hire a Credible SEO Expert Now

SEO

SEOSEO can get tricky, especially if you’re just starting out and your business is in a completely different industry. With the algorithm updates and ever-changing trends, how can you keep up to make your website as SEO-friendly as possible? Worry no more because there are plenty of experienced and credible SEO experts and agencies out there that can help you figure it out.

Here are some reasons to hire one now:

Definite Results

SEO practitioners and agencies have a reputation to protect and build. Which is why they will not promise results that they can’t guarantee. That is an advantage on its own, but you should be careful to choose a reliable expert to hire to get the results you want. First, don’t believe someone who promises immediate results in as fast as 30 days. Website optimisation takes time, and a reliable agent will let you know that but still promise to give you great results in the long run.

Technical Knowledge

SEO experts are focused on keeping themselves knowledgeable and updated in everything that happens in the SEO industry. According to digital marketing expert Bambrick Media, this means every algorithm update, every upcoming trend, and every technical knowledge that can get their clients the high search rankings they want. They use the most recent marketing routines and technological advancements to give you the services you deserve.

Dependable Research

Although research about SEO and the online market can be complicated and difficult to understand, an SEO expert can dissect everything and inform you about it in layman’s terms. Working hand-in-hand is important for a reliable expert, and giving you assistance and information would be his privilege. This way, you can understand your online marketing strategies yet have plenty of time to focus on what matters more for the business.

Hire an SEO expert or agency now so you can experience these wonderful advantages. This is the only way for you to survive the tough online marketing competition.

Best of Both Worlds: Offline and Online Tactics for Marketing

Online Marketing in Perth


It’s a mistake to think your business can survive with only online marketing, especially if you have a brick and mortar setup. You need online marketing, sure, but it’s not the only way to make your business known.

Offline tactics

Online Marketing in PerthEspecially if you have local operations, you need some local offline marketing. New businesses may not always have ad spends or marketing budgets, but you can make do with a few ‘guerrilla tactics’ for now.

Leave your business card (yes, business cards are very important, they’re also cheap) everywhere. If you have students for a market, for example, leave a few on bulletin boards inside the campus. Visit the places students hang out and leave or post a few more there. Leave one when you pay at the café. Drop one in the fish bowl wherever one is set up for a raffle.

Check your local newspaper and get an idea on the type of businesses or activities they write about. It won’t hurt to try and make your intention known to support such activities or to let people know what you’re about. Your niche may be a topic of interest. They’ll interview you and feature your business. Free marketing right there.

There are many other tactics you can employ to make your presence known in your local market. All you have to do is be creative, do some research and be proactive.

Online tactics

Of course, you still need online tactics. It’s a digital world, after all. Pay for Perth SEO services; it’s a worthy investment if the providers are professionals and get the job done, according to the experts from Digitise My Business. You can also do your part through email and social. Use the networks that your clients are likely to use and create an engaging presence.

A good combination of offline and online tactics will make your marketing efforts more solid and reliable. Do the work and watch the revenues grow.

Integrating Social Media in SEO Activities

Social Media Activity in Perth

Social Media Activity in PerthThe value of social media integration with search engine optimisation activities can be best described as a roller coaster ride. In the 2013 report of Ecoconsultancy, 74 out of 100 companies identified fully integrated social media in their SEO strategies as a major component of driving business. This was taken with much enthusiasm by the entire online marketing industry only to be dampened with the comments from Google itself that social media does not affect SEO rankings.

Whether this is true or not, many industry experts believe that one way to fully optimise your market presence is by capitalising on the power and reach of social media networking platforms.

Here are some ways to successfully integrate your own social media into your Perth SEO activities.

Expand Your Base of Followers

Like the traditional form of marketing, the greater your market base, the greater the opportunity for the generation of leads and sales. However you look at it, this is the end-goal of search engine optimisation – to drive to your business as much valuable traffic as possible. Strive to get high-quality followers as these can significantly improve your visibility on Internet searches. Whether Google encourages it or not, social signals can definitely work to your advantage.

Strive to Improve Your Reputation

While it may take time to build a reputation, you can start by posting and sharing information that your followers can truly relate to. Post videos and infographics as well as white papers to feed your followers’ natural curiosity. You can also initiate gaining references from other social media accounts that have excellent reputation.

Be Creative in your Posts

Your posts need not only be visually creative; they also need to contain information that is strategically laced with specific keywords and keyword phrases to help improve your Internet search visibility.

Invest in Local Listings

Because search engines are now placing greater emphasis on locally targeted SEOs, it is always a good idea to engage your own town-mates through social media. This creates a certain level of trustworthiness on your social media presence, which can be factored in by search engines.

Whether or not you believe that social signals are no longer indicators of SEO success, having a social media presence can still help drive home the business that you are offering. By serving your local community and by relying on the networks of friends of your followers, you will essentially reach that stage where traffic will be steadily streaming in.