Need for Speed: Ensuring Fast Loading Time

Website Loading Time

Website Loading TimeThe digital age created a new generation of users. They are characterized by their short attention spans that lose interest after about eight seconds. Furthermore, these users are always on the go and require faster access to websites on their computer or mobile device.

Digital marketing service providers looking to cater to this type of audience should think of ways to give them what they want when they surf the web. Specifically, they should optimize the speed of their website. This will ensure that users can see all the page information after a few seconds of loading and will help make users stay on their site.

Common Issues which Affect Site Load Speed

Before optimizing, providers should list down all possible things that can slow down a site. This is crucial to identifying the root cause of their site’s load speed problem.

One factor, for instance, is server reliability and performance. Regardless of how optimized the site is, it won’t matter if the response time of the server itself is slow. Likewise, big images or files can also cripple the site load speed.

Fixing Slow Loading Time

Resolving slow loading time is essential as a one- or two-second delay can spell the difference between user satisfaction and a failed sales conversion.

Reducing server response time is one solution to loading delays. Ideally, the time frame for server response should be under 200 ms. Anything higher than that is a red flag that providers should address by identifying and fixing connection bottlenecks.

Providers may also optimize images on sites to make them load faster. Furthermore, they could also utilize image-compression sites that shrink file size without compromising image quality.

What a Fast Website Provides

A speedy website is the key to higher revenue, traffic, and conversions. Providers who disregard website speed may lose customers because they are placing themselves on the bad side of search engines and visitors.

Visitors shouldn’t have to deal with poor website performance. If they are not satisfied with the speed and service of the website they are browsing, they have the power to leave the site whenever they want and move to a competitor site. This is bad news to the providers of underperforming sites. They need to address site load issues as soon as possible — not only is it bad for search engine ranking, but it is also bad for site conversion rates.

The Latest in Mobile Collaboration Portals

Mobile collaboration portals are at the forefront of telecommunications technologies, allowing teams to work remotely from any location. Data sharing, improved search features, and integrated multimedia support increase productivity. They now provide more seamless communication channels for its users.

Man Using His Mobile PhoneSecurity for Multimedia Communication

Multimedia communication in the form of VoIP and video chat are invaluable tools for mobile collaboration platforms. Companies now require more secure voice and data network solutions to ensure the confidentiality of their data. Since mobile collaboration allows remote access to information, there is a greater risk of data leaks.

To counteract phishing and data leaks, companies such as Google have implemented stricter Domain-based Message Authentication, Reporting & Conformance (DMARC) policies, especially for its email utilities. DMARC is a data authentication tool that secures communication channels. It identifies phishing and other confidentiality risks. DMARC is gaining traction on the global scale, with a 22% increase of adoption rates from 2015.  

New Updates in Mobile Collaboration

Both Microsoft and Google released new updates to their mobile collaboration portals last January 2016. Google, on one hand, has released a new commenting option for its Google Docs platform. It now has additional Android and iOS support, so that mobile users can add and read comments on edited documents. The commenting option has previously only been available to PC users, limiting the functionality of Google Docs on mobile devices.

Microsoft, on the other hand, has finally added real-time authoring to its Microsoft Office Online suite. This allows users to view edits in real-time, which prevents duplicates and inconsistencies in uploaded files.

Microsoft has also improved its sharing options, allowing users to upload files on various cloud services. Google has already been implementing these features on Google Docs, so it is a bit of a late addition to Microsoft’s productivity suites.

With these new updates, mobile collaboration platforms are now more compatible over multiple devices. Smartphones and tablets are powerful tools for on-the-go productivity, and new data solutions are being implemented to keep up with the demand of the users. Companies are no longer limited to in-house collaboration, allowing team members in other locations to communicate effectively over long distances.