15 Digital Marketing Stats Every Restaurant Owner Must Know

SEO blocksRunning a restaurant business in today’s digital age requires the use of online marketing. Working with a reputable digital marketing agency is a good way to get the quality services you deserve.

Like any other digital marketing efforts, SEO for restaurants does not come without difficulties. As a workaround, it would be beneficial for all restaurant owners to learn about the digital marketing statistics that matter to the operations before devising a holistic strategy.

Here are some of the most important ones:

1. Online marketing influences more than one billion restaurant visits.

2. Consumers read restaurant reviews and positive reviews are among the key decision factor among 84% of the people.

3. Even a half-star difference on Yelp reviews affect the customers’ decision-making by 27%.

4. Over 57% of patrons favour ordering online, through the business’s website.

5. About 40% of people learn about a restaurant and food, in general, through websites, blogs, and apps.

Social media marketing stats

Social media platforms affect the decision of the consumers, too.

6. Consumers recommend restaurants that respond quickly on social platforms.

7. About 93% of patrons claim that how food products appear affects the decision to purchase.

8. About 30.2% of consumers use an app when searching for a restaurant.

Facebook marketing stats

9. Over 49% of consumers search on Facebook to find the next best restaurant.

10. About 75% of patrons use Facebook in choosing a restaurant.

Instagram marketing stats

11. Instagram is number one when it comes to app engagement with various restaurant brands.

12. Fast food brands have a 21.4 engagement ratio on Instagram vs. full-service restaurants with only 18.4.

13. Instagram influencer marketing attracts 5% new customers for a restaurant.

Twitter marketing stats

14. Fast food brands receive about 57% of more than one million Twitter mentions.

15. About 94% of Twitter users plan to visit and buy from a restaurant they follow.

The people have spoken: technology is an important element in the dining experience. What does this mean for your business? Simple. Your restaurant must be in front and centre when a consumer is deciding where to dine in. That is the work of SEO, most probably local SEO.

Showcase What Brisbane Has in Store for the Entire World

SEO in BrisbaneSetting up a travel agency that can serve the needs or wants of local and foreign visitors who want to visit the charming city of Brisbane is a great economic opportunity that you should grab.

Travel agencies are among the busiest companies in the city of Brisbane. Perhaps, this is due to the abundance of hotels, spas, and beach resort businesses found in the area. Local and foreign tourists would always flock to Brisbane to these features. If you are a travel agency who wish to get a bigger chunk of this huge tourism pie, there are dozens of strategies to achieve this. Here are some of them.

The Global Village

If you are a travel agency and you are not on the Internet yet, then you have a lot of catching up to do. According to the Business and Industry Portal of the Queensland Government, many of your potential customers expect to find you on the Internet. You need to set up a website that showcases what the city of Brisbane has to offer for its local and foreign tourists. You can think of this website as your virtual office that is open 24/7, allowing tourists from different time zones to view your information at their convenient time.

The Social Network Impact

Having a website is not enough because you also need to provide snippets of information on popular social network platforms. Facebook is one of such platforms where you can spread news and information about your website, as well as post snippets of data about any promo packages you may have. According to Statista, the popular social network enjoys a membership of about 1.79 billion active users as of third quarter of 2016. This is a huge pool of potential customers that could visit your website and buy the services you offer.

Content is King

Google has said it several times that content plays a huge role in the popularity and ranking of your website. While you most certainly can do this, it might be a better idea to leave this to SEO company in Brisbane where they have a team of experts to help you. These professionals are very adept and skilled at crafting doable Internet strategies that would take your website to greater heights enjoying a high conversion ratio.

Running a travel agency is not confined to your brick and mortar location. Even if you post a thousand posters about beautiful places to visit in Brisbane, the only people who would see it are those who are physically present in your area. You need to showcase these lovely destinations to the global village where a vast audience of potential customers continuously moves about.

SEO Principles You Should Never Forget

SEO in Perth

SEO in PerthOnline marketing is a battle of who stays at the top of search results. It might sound simple, but search engines are careful in ranking websites according to the relevance of the search. Many other factors come into play in choosing what site goes first and what comes next. Keeping your website at the top of search results can put your business in a great position to generate sales. This is where search engine optimisation comes in. It is a necessary marketing strategy to promote your business effectively online.

Working with search engine optimisation in Perth is no simple task. You have to follow several rules maximise the use of your website. Here are some of them.

Never forget your metadata

When search engines list down possible links that match your search, they present, your link along with a short blurb that describes the link. Not creating your metadata forces the search engine to choose which line on the page to show the results. These snippets are important because you can insert the keyword you are aiming to get. Crafting a well-written metadata makes the search result more appealing to users using the engine.

Flesh out fresh content

Search engines show results that are more relevant now. When your page regularly chunks out fresh content, it is most likely to place on the top spot. You can do this by writing new content for the site every week. This can come in the form of a news article or a feature. You may also want to keep a blog so you can talk about anything related to your business.

Most online searchers click on the first link the engine shows. Make sure your site earns a place on the three top relevant links. Getting at the top means better visibility when it comes to people looking for your products and services.

What Every Newbie Should Know About SEO

SEO services in Brisbane

SEO Services in BrisbaneDigital marketers seem so adept and very knowledgeable about it. Even industry experts will always tell you that SEO is the in-thing to do. But individuals who may have been introduced to the world of the Internet just recently may be at a loss as to what this SEO thing really is.

While one can simply get SEO services in Brisbane and leave all the work to the experts, it still pays to have at least basic understanding of this marketing strategy.

More than an Acronym

SEO or search engine optimisation is a series of processes or activities that you do in order to gain more traffic into your own website. This is done by making sure that the world’s major search engines like Google and Bing adequately and correctly recognise certain elements of your website.

Traffic

A number of individuals who use a variety of Internet-enabled devices visit every website. The number of persons who visit a particular website is called traffic. You can consider this as the number or volume of persons who will visit your house at any given time.

Why Get Traffic?

If you use your website only to post whatever it is you like posting, you do not need to generate traffic. However, there is a reason why you put up a website in the first place. Either you want to share something or you want to be recognised by others. Either way, you need to be known by the very same people you want to attract or share something to. This is the reason why you need to get traffic.

 How does SEO Help?

When people use the Internet to search for something, they use platforms like Google or Bing. These search engines then begin the task of finding websites that are considered ‘relevant’ to the word being searched. Google and Bing employ a complex set of algorithms to determine the exactness of fit of websites to the search parameters.

So, websites that meet the requirements of these algorithms will be ranked-ordered in the results page. The higher a website is in the results page, the greater is the chance that the person will visit it.

In essence, SEO helps your website land a lot better in the rankings. This translates to better visibility among Internet users, which leads to more traffic to your website. This is why, according to Bambrickmedia.com.au, you need SEO services in Brisbane.

There are plenty of resources about how to do SEO. The one thing that needs to be clear from the very start is that SEO is a tool to generate traffic to your website.

 

The Reasons You Should Hire a Credible SEO Expert Now

SEO

SEOSEO can get tricky, especially if you’re just starting out and your business is in a completely different industry. With the algorithm updates and ever-changing trends, how can you keep up to make your website as SEO-friendly as possible? Worry no more because there are plenty of experienced and credible SEO experts and agencies out there that can help you figure it out.

Here are some reasons to hire one now:

Definite Results

SEO practitioners and agencies have a reputation to protect and build. Which is why they will not promise results that they can’t guarantee. That is an advantage on its own, but you should be careful to choose a reliable expert to hire to get the results you want. First, don’t believe someone who promises immediate results in as fast as 30 days. Website optimisation takes time, and a reliable agent will let you know that but still promise to give you great results in the long run.

Technical Knowledge

SEO experts are focused on keeping themselves knowledgeable and updated in everything that happens in the SEO industry. According to digital marketing expert Bambrick Media, this means every algorithm update, every upcoming trend, and every technical knowledge that can get their clients the high search rankings they want. They use the most recent marketing routines and technological advancements to give you the services you deserve.

Dependable Research

Although research about SEO and the online market can be complicated and difficult to understand, an SEO expert can dissect everything and inform you about it in layman’s terms. Working hand-in-hand is important for a reliable expert, and giving you assistance and information would be his privilege. This way, you can understand your online marketing strategies yet have plenty of time to focus on what matters more for the business.

Hire an SEO expert or agency now so you can experience these wonderful advantages. This is the only way for you to survive the tough online marketing competition.

Best of Both Worlds: Offline and Online Tactics for Marketing

Online Marketing in Perth


It’s a mistake to think your business can survive with only online marketing, especially if you have a brick and mortar setup. You need online marketing, sure, but it’s not the only way to make your business known.

Offline tactics

Online Marketing in PerthEspecially if you have local operations, you need some local offline marketing. New businesses may not always have ad spends or marketing budgets, but you can make do with a few ‘guerrilla tactics’ for now.

Leave your business card (yes, business cards are very important, they’re also cheap) everywhere. If you have students for a market, for example, leave a few on bulletin boards inside the campus. Visit the places students hang out and leave or post a few more there. Leave one when you pay at the café. Drop one in the fish bowl wherever one is set up for a raffle.

Check your local newspaper and get an idea on the type of businesses or activities they write about. It won’t hurt to try and make your intention known to support such activities or to let people know what you’re about. Your niche may be a topic of interest. They’ll interview you and feature your business. Free marketing right there.

There are many other tactics you can employ to make your presence known in your local market. All you have to do is be creative, do some research and be proactive.

Online tactics

Of course, you still need online tactics. It’s a digital world, after all. Pay for Perth SEO services; it’s a worthy investment if the providers are professionals and get the job done, according to the experts from Digitise My Business. You can also do your part through email and social. Use the networks that your clients are likely to use and create an engaging presence.

A good combination of offline and online tactics will make your marketing efforts more solid and reliable. Do the work and watch the revenues grow.