What You Need to Know to Create Compelling Videos for Social Media

Social Media button on a keyboard with speech bubbles

If you’ve got something to sell, whether it’s a product, a service, or an idea, you need to promote it to your target market. One of the best ways to do that is through social media, which has become both the primary source of information and entertainment for many people. Faced with a choice between print and video content, a majority will prefer the latter.

Believe it or not, people watch about five billion videos on YouTube each day. If you don’t have the resources, you can hire the services of production companies in Denver to create promotional videos for your product.

Indeed, social video marketing has become an important factor in the success of many businesses. It’s not exclusively for YouTube. Facebook is also a good platform for videos, with around 500 million viewers on a daily basis. A majority of Twitter users (about 82%) consume video content, while 10 billion video views happen on Snapchat daily. That’s a lot of videos, and their views most likely include your target audience.

How will you know what kind of video will fit best with the top social media platforms and reach your intended viewers?

Here are some important specifications to take note of:

  • A YouTube video should not exceed five minutes, unless your content is truly interesting. Also, place your call to action at the 30-second mark for maximum impact. Aspect ratio should be 16:9.
  • Facebook videos that get the most views, shares, likes, and comments are usually the funny ones, those that contain DIY tips, product unboxing, or those that touch the heart. The video should be just a minute long and have the most compelling first three seconds.
  • Facebook’s default setting has videos on mute, which results in about 85% of its videos being watched without sound. This makes it more important to come up with content that can be understood even without audio.
  • Instagram videos are ideally 30 seconds to a minute long, with a 1:1 aspect ratio. Captions should be optimized with minimal hashtags.
  • Snapchat videos should only be 10 seconds long to be effective, with an 18:9 aspect ratio, which is ideal for watching on mobile phones held vertically. The first snap video should be interesting enough to make viewers watch the next one.
  • Twitter videos must be 30 seconds to a minute long as well, with an aspect ratio of 2.39:1. The focus should be on branding instead of promotion.

Videos have become the go-to method for attracting a specific target market and keeping them engaged. If you haven’t done one for your product or service, you’re missing out on its potential.

How Can Public Relations Benefit from Social Media?

Public Relations on a keyboardA press release has always been an essential tool in successfully promoting your company, but it has gone through a major transformation since the massive rise in popularity of social media.

Importance of social media in public relations

No one can deny the importance of social media in this day and age. It has revolutionized how people connect from around the globe and how businesses market their brands. But, did you know that it could also help your business?

Reaching new audiences is now easier than ever, which makes it such an important platform for public relations. This is why many companies are scrambling to utilize its power for their benefit.

Hence, it has given birth to an improved version of public relations in the form of a social media release (SMR), also known as social media press release and Social Media News Release (SMNR).

How does SMR differ from a traditional press release?

A conventional press release does not have most of the elements that make SMR’s successful. The goal of a social media release is to make its statements as shareable as possible, that is why it makes use of a social-friendly formatting that includes text, photos, videos, and other multimedia features.

It also offers readers access to relevant information and not just pure marketing.

Benefits of SMR to your business

Publishing more press releases is a good way to expose your brand to consumers more. Social media, coupled with the use of a press release distribution service, makes it easier to reach more potential customers.

Companies such as Babbler provide software solutions linking firms with their target social media influencers so sending out an SMR is easier.

People, anywhere in the world, will be able to read your press release through the convenience of the internet. Modern press releases created specifically for social media even has the potential to go viral.

Creating press releases meant specifically for social media differs a lot with traditional press releases in a sense that social media releases target the digital world. Businesses can take advantage of the convenience social media brings to improve their brand’s image.

Integrating Social Media in SEO Activities

Social Media Activity in Perth

Social Media Activity in PerthThe value of social media integration with search engine optimisation activities can be best described as a roller coaster ride. In the 2013 report of Ecoconsultancy, 74 out of 100 companies identified fully integrated social media in their SEO strategies as a major component of driving business. This was taken with much enthusiasm by the entire online marketing industry only to be dampened with the comments from Google itself that social media does not affect SEO rankings.

Whether this is true or not, many industry experts believe that one way to fully optimise your market presence is by capitalising on the power and reach of social media networking platforms.

Here are some ways to successfully integrate your own social media into your Perth SEO activities.

Expand Your Base of Followers

Like the traditional form of marketing, the greater your market base, the greater the opportunity for the generation of leads and sales. However you look at it, this is the end-goal of search engine optimisation – to drive to your business as much valuable traffic as possible. Strive to get high-quality followers as these can significantly improve your visibility on Internet searches. Whether Google encourages it or not, social signals can definitely work to your advantage.

Strive to Improve Your Reputation

While it may take time to build a reputation, you can start by posting and sharing information that your followers can truly relate to. Post videos and infographics as well as white papers to feed your followers’ natural curiosity. You can also initiate gaining references from other social media accounts that have excellent reputation.

Be Creative in your Posts

Your posts need not only be visually creative; they also need to contain information that is strategically laced with specific keywords and keyword phrases to help improve your Internet search visibility.

Invest in Local Listings

Because search engines are now placing greater emphasis on locally targeted SEOs, it is always a good idea to engage your own town-mates through social media. This creates a certain level of trustworthiness on your social media presence, which can be factored in by search engines.

Whether or not you believe that social signals are no longer indicators of SEO success, having a social media presence can still help drive home the business that you are offering. By serving your local community and by relying on the networks of friends of your followers, you will essentially reach that stage where traffic will be steadily streaming in.