Need for Speed: Ensuring Fast Loading Time

Website Loading Time

Website Loading TimeThe digital age created a new generation of users. They are characterized by their short attention spans that lose interest after about eight seconds. Furthermore, these users are always on the go and require faster access to websites on their computer or mobile device.

Digital marketing service providers looking to cater to this type of audience should think of ways to give them what they want when they surf the web. Specifically, they should optimize the speed of their website. This will ensure that users can see all the page information after a few seconds of loading and will help make users stay on their site.

Common Issues which Affect Site Load Speed

Before optimizing, providers should list down all possible things that can slow down a site. This is crucial to identifying the root cause of their site’s load speed problem.

One factor, for instance, is server reliability and performance. Regardless of how optimized the site is, it won’t matter if the response time of the server itself is slow. Likewise, big images or files can also cripple the site load speed.

Fixing Slow Loading Time

Resolving slow loading time is essential as a one- or two-second delay can spell the difference between user satisfaction and a failed sales conversion.

Reducing server response time is one solution to loading delays. Ideally, the time frame for server response should be under 200 ms. Anything higher than that is a red flag that providers should address by identifying and fixing connection bottlenecks.

Providers may also optimize images on sites to make them load faster. Furthermore, they could also utilize image-compression sites that shrink file size without compromising image quality.

What a Fast Website Provides

A speedy website is the key to higher revenue, traffic, and conversions. Providers who disregard website speed may lose customers because they are placing themselves on the bad side of search engines and visitors.

Visitors shouldn’t have to deal with poor website performance. If they are not satisfied with the speed and service of the website they are browsing, they have the power to leave the site whenever they want and move to a competitor site. This is bad news to the providers of underperforming sites. They need to address site load issues as soon as possible — not only is it bad for search engine ranking, but it is also bad for site conversion rates.

4 Weird and Interesting Websites You Can Check

Web Design in DenverSome websites are just so weird and yet you still find yourself visiting them over and over again. Why is that the case?

Web design company Denver Data Web explains that creative web developers have the power to greatly influence the look and feel of the sites they create. So if you come across a site that really caught your attention, you have to thank its developer for that.

Here are a few interesting websites that are a bit on the eccentric side.

1. SnapBubbles

SnapBubbles is simply a website that allows you to pop virtual bubbles—it’s as simple as that!

The Secret: Well, who doesn’t like bubble wrap? In fact, when you open the box of a fragile item, the bubble wrap is probably the first thing you take and spend time on — and being able to pop those bubbles online is simply a good way to pass the time.

2. Nooooooooooooooo.com

This is actually a real website! And well, it allows you to totally just let your stress out by saying noooooo…or something like it.

The Secret: Sometimes, life is just so stressful. And when you can’t shout your stress out, you can just let Darth Vader do it for you — with just a visit to this website!

3. Time Cube

Admit it: You’re probably a fan of conspiracy theories, even if you don’t really believe them. Well, Time Cube is something that will tickle your fancy — and make you question things.

The Secret: Here’s the thing: no one really knows what Time Cube is about. On the website is a phrase that you probably should try deciphering yourself…and that’s what makes it fun!

4. OMFGDOGS

A colorful, a bit dizzying, but still adorable site that features…well, running dog GIFs!

The Secret: Dogs are really just some of the most adorable animals out there — even in gif form! And with this website, you can just stare at them anytime you want.

5. Alex Chiu’s Immortality Devices

Yes, you read that right. This website features materials that claim to provide immortality devices for those who want to live forever!

The Secret: True or not, it’s still interesting to check out what these devices are… and why they’re even around.

Weird websites could be great, especially in the hands of talented web developers. So if you’re planning to have your own website, determine the look and feel you want it to have, and then hire a notable contractor for it.

The Impact of Google Hummingbird on Your Website

SEOMany business owners in Perth know the importance of search engine optimisation. Any website that is on the first page gets the lion’s share of the clicks. Some have taken steps to ensure that they cover that base in the usual way. This includes posting engaging content regularly, improving their site speed and putting in good links. The thing is, no one really knows exactly how search engines index pages and rank them. One of the least understood in the SEO industry is the Hummingbird update of Google. Let this article enlighten you. 

Hummingbird is not what it seems

Back in 2010, Google announced the Penguin update of the search algorithm. Many ranking sites lost their place for having poor quality content, keyword spamming, and useless links. Recovering from the Penguin apocalypse had not been easy. In fact, many sites never recovered at all. When Google announced the Hummingbird update about three years later, website site owners started to get nervous again. However, Hummingbird is not concerned with sites at all. They are concerned with users.

Hummingbird focuses on user behaviour

Dmb.com.au, the top Search Engine Optimisation agency in Perth, shares that the purpose of Hummingbird is to make the Google ranking bots more efficient in giving browsers the results they want, based on the way they use the search function. It tries to understand the user’s needs to give them the results they need.

Hummingbird does affect ranking

Nevertheless, the update will affect how your site will rank in specific searches. If your SEO campaign is not precise enough for your target market, they will have a harder time finding you through Google. Your pages rank according to a point system for 200 or so elements; Hummingbird refines this search to account for the specific needs of a particular user.

You have nothing to fear from the Hummingbird if you focus on delivering relevant and organic content for your target market. It may only affect your ranking if you do not know your target market thoroughly and if you do not plan accordingly.