The digital age created a new generation of users. They are characterized by their short attention spans that lose interest after about eight seconds. Furthermore, these users are always on the go and require faster access to websites on their computer or mobile device.
Digital marketing service providers looking to cater to this type of audience should think of ways to give them what they want when they surf the web. Specifically, they should optimize the speed of their website. This will ensure that users can see all the page information after a few seconds of loading and will help make users stay on their site.
Common Issues which Affect Site Load Speed
Before optimizing, providers should list down all possible things that can slow down a site. This is crucial to identifying the root cause of their site’s load speed problem.
One factor, for instance, is server reliability and performance. Regardless of how optimized the site is, it won’t matter if the response time of the server itself is slow. Likewise, big images or files can also cripple the site load speed.
Fixing Slow Loading Time
Resolving slow loading time is essential as a one- or two-second delay can spell the difference between user satisfaction and a failed sales conversion.
Reducing server response time is one solution to loading delays. Ideally, the time frame for server response should be under 200 ms. Anything higher than that is a red flag that providers should address by identifying and fixing connection bottlenecks.
Providers may also optimize images on sites to make them load faster. Furthermore, they could also utilize image-compression sites that shrink file size without compromising image quality.
What a Fast Website Provides
A speedy website is the key to higher revenue, traffic, and conversions. Providers who disregard website speed may lose customers because they are placing themselves on the bad side of search engines and visitors.
Visitors shouldn’t have to deal with poor website performance. If they are not satisfied with the speed and service of the website they are browsing, they have the power to leave the site whenever they want and move to a competitor site. This is bad news to the providers of underperforming sites. They need to address site load issues as soon as possible — not only is it bad for search engine ranking, but it is also bad for site conversion rates.