The Importance of Connecting Online and Offline Marketing for Success

By Admin / October 13, 2016 / Technology Today
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Online and offline  marketing conceptAdvances in technology and consumer habits changed the way businesses operate and market their offerings. More and more are relying on online advertising to reach their target markets. Due to overzealousness, however, some companies overlook the importance of integrating their internet and offline efforts. Using both enables you to expand your reach and convert at a higher rate.

The Use of QR Codes

Using these codes aren’t just about being techy they’re also about leading your audience towards the direction you want. The emails you send may contain this code, which in turn will direct them to a customised landing page just for them. This increases the possibility of immediate and definite action, which also boosts your conversion rates. This code also helps you, as it allows you to track leads.

Social Platform

Email marketing may be a useful tool and still has some advantages; however, social media is the main platform for any advertising activities. People will perceive your company in a bad light if you inundate them with offers, promos and pitches every time they open their inbox. Many search engine optimisation companies cite that websites like Facebook, twitter, Instagram, Pinterest and a handful of others are your bridges of communication. These networks keep your followers in the mix regarding your latest promos and offerings or contests. This also gives them the opportunity to respond to posts they like rather than you imposing on them.

Online Mingling with Offline

When you say something online, you better be ready to deliver it offline. There needs to be a connection between the message you convey and the platform you use, whether it is online or offline. You can also use feedback forms through your website or social network to get important data about your audience. Use these numbers to develop new products or services that customers may need or like.

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The integration of your online and offline marketing efforts are integral to the success of your business. Finding ways to do so enables you to develop a fine-tuned strategy, which isn’t only effective but also converts at a high rate.

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